Friday, January 9, 2015 | By: The Write Way Cafe
A scrupulous writer, in every sentence that he writes, will ask himself at least four questions, thus: 
1. What am I trying to say? 
2. What words will express it? 
3. What image or idiom will make it clearer? 
4. Is this image fresh enough to have an effect?

- George Orwell, Politics and the English Language